Social Media · Brand Marketing · Research

McKenzie
Henry.

Creative Problem SolverA KU Journalism grad ready to build campaigns with purpose.

View My Work →
Scroll to explore
2
Internships — KC & Barcelona
3
Brand Ambassadorships
2
Concentrations · Journalism

About Me

Strategy driven by culture & curiosity.

McKenzie Henry

I'm a graduating senior at the University of Kansas with a BS in Journalism & Mass Communications focused on digital marketing, creative strategy, and research.

From developing a full integrated campaign for Westlake Ace Hardware with a team at Trozzolo Communications, to working with an ethical fashion brand supporting Ukrainian women during my time in Barcelona — I bring both the strategic and creative mindset to every project.

My work lives in the intersection of people, culture, and communication. I'm drawn to brands that actually care about their audiences, and I love figuring out how to get them in front of the right people in the right way.

Education
University of Kansas, B.S. Journalism
Graduating
May 2026
Based In
Lawrence, Kansas
Email
mlynae.henry@gmail.com

Selected Work

Campaigns &
Case Studies.

Featured Project

Westlake Ace Hardware — Intern Campaign

As part of the intern team at Trozzolo Communications, we developed a full integrated marketing campaign for Westlake Ace Hardware in Kansas City. The campaign targeted Millennial and Gen Z homeowners (ages 18–44) with the goal of positioning Westlake as their go-to one-stop shop — against major competitors like Home Depot and Lowe's.

My individual contributions included audience research, housing market analysis, influencer vetting, social media strategy, organic content ideation, and paid media recommendations across Instagram, Facebook, YouTube, and OOH.

Audience Research Social Strategy Influencer Research Paid Media Content Ideation
View Case Study →
ACE IT
102
Survey respondents — original primary research
69%
of target audience actively doing DIY projects
2
Full creative campaign concepts developed
3
Marketing strategies across partnerships, digital & social
✦
CIEE · Barcelona
KM by LANGE — Creative Intern

Interned with Ukrainian ethical fashion brand KM by LANGE in Barcelona. Conducted cross-cultural research and interviews, built relationships across multilingual environments, and orchestrated logistical planning for the brand's 2025 Paris Fashion Week showcase.

Brand Marketing PR Research
◆
Commission on Public Relations Education
CPRE — Infographic Design & Research

As part of a student team, synthesized findings from the CPRE 2024 Annual Report into two independently designed infographics for PR professionals — covering ethical competencies and data interpretation in the industry.

Infographic Design Research PR
●
University of Kansas
Brand Ambassador — adidas, TurboTax & CIEE

Represented three distinct national brands on campus, creating events and spreading awareness tailored to a college audience. Balanced tone, messaging, and execution for brands with very different voices and objectives.

Brand Marketing Content Creation Events

Content Samples

Social Content
in the Wild.

A few samples of content created with clients during my internship at Trozzolo Communications, University clubs, and from my Global Internship Program.

Trozzolo Communications
Summer Intern Introduction post
Summer Intern Introduction
Generate audience excitement around the arrival of new company interns — humanizing the agency and showing off its culture.
View on Instagram →
Wednesday Afternoon at Trozzolo post
Wednesday Afternoon @ Trozzolo
Showcase the friendly, people-first culture that makes Trozzolo a great place to work — without losing the professional edge.
View on Instagram →
The Roasterie — via Trozzolo
Caramel Carnival post
Caramel Carnival
Build excitement around a new summer coffee flavor through playful, seasonal imagery and copy.
View on Instagram →
Christmas in July post
Christmas in July
Announce the Summer in July product drop in a creative, unexpected way that stops the scroll.
View on Instagram →
KC Cold Brew post
KC Cold Brew
Tap into Kansas City pride to announce a new cold brew flavor — connecting the product to local identity.
View on Instagram →
Father's Day post
Father's Day
Highlight experiential gifting options at The Roasterie — driving awareness and foot traffic for the holiday.
View on Instagram →
KM by LANGE — Barcelona
The Process and Inspiration of Gema
The Process and Inspiration of Gema
Highlighted the story of an emerging Barcelona-based designer — responsible for conducting the interview and all portrait photography.
Read on KM by LANGE →
Two Creatives Coming Together to Support Mature Models: HUNCH
Two Creatives Coming Together to Support Mature Models: HUNCH
Brought visibility to a mission challenging age-based beauty stereotypes — responsible for conducting the interview and designing the full website layout.
Read on KM by LANGE →
Contemporary Storytelling reel
Contemporary Storytelling
Captured the energy that empowers women to express themselves through fashion — responsible for editing and designing the final cut from various source material.
Watch on Instagram →
Commission on Public Relations Education
Vital Ethical Competencies infographic
Vital Ethical Competencies of the Public Relations Industry
Independently designed an infographic for PR professionals distilling key findings from the CPRE 2024 Annual Report — collaborating with a team to synthesize the research.
View on LinkedIn →
Successful Data Interpretation infographic
Successful Data Interpretation for PR Professionals
Independently designed a second infographic translating data literacy insights from the CPRE 2024 Annual Report into a digestible visual resource for PR practitioners.
View on LinkedIn →

Capabilities

What I bring to the table.

Creative & Design
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Video Production
  • Visual Storytelling
Marketing & Social
  • Content Creation
  • Social Media Strategy
  • Audience Research
  • Influencer Marketing
  • Paid Media Planning
PR & Communications
  • Press Releases
  • Media Pitching
  • Campaign Strategy
  • Brand Positioning
  • Copywriting
Tools & Analytics
  • Google Suite
  • Excel & Data Analysis
  • Survey Research
  • Market Analysis
  • Presentation Design

Get In Touch

Let's work on something good.

I'm graduating May 2026 and actively looking for full-time roles that would be a good fit. I love a new challenge, let's talk!

✉
Email
mlynae.henry@gmail.com
in
LinkedIn
linkedin.com/in/mckenzie-henry
↗
Work
View selected projects above